Strategic importance as a resource
3 important questions on Strategic importance as a resource
Value appropriation (capture):
Why use digital transformation?
- Their competitors are doing it
- It will make them more profitable
- It will make them more efficient
- Their customers will thank them
Digital transformation key characteristics:
- Represents a holistic and continuous organizational change approach to the strategic use of IT
- Emphasizes outward, market facing (customer and partners) use of employment of IT resources in the form of digital innovations
- Redefines IT management function and structure
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