3 Impersonal

3 important questions on 3 Impersonal

What is mass communication?

- Communication with a large diffuse audience
- No direct personal contact between sender and receiver
- Feedback is difficult to obtain

What are some examples of mass communication channels?

- Newspapers
- Films
- Television
- Radio
- Posters
- Billboards
- Placards

How can feedback be solicited in mass communication?

- Implement strategies
- Engage audience in dialogue
- Conduct surveys

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