Summary: A Structured Product Development Perspective For Service Operations

Read the summary and the most important questions on A Structured Product Development Perspective for Service Operations

• 2 Product and Service Innovation

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• What are the stages of evolution described by the Abernathy-Utterback model?

  • Entrepreneurial
  • Multi-side rationalization
  • Growth
  • Maturity
  • Decline/regeneration

• What is a dominant design in services?

  The set of tangible and intangible elements implemented by functions that are essential for that service (core functions) and functions that support the service experience (peripheral functions).

• What did Anderson & Tushman (1990) suggest?

  That the core technology of a product or process ‘evolves through long periods of incremental change punctuated by technological discontinuities.’

• What is technological discontinuity?

  An innovation that either advances the price–performance frontier of the product by an order of magnitude, or changes the traditional process of making that product in such a way that it improves its cost or quality by an order of magnitude. 

• How are technological discontinuities characterized?

  As either competence enhancing or competence destroying. While competence-enhancing discontinuities promote small improvements in performance, competence-destroying discontinuities allow order-of-magnitude improvements in performance and make obsolete the older process or technology.

• What do Henderson & Clarck (1990) argue?

  That product design requires two types of technical knowledge: component knowledge (knowledge about the concept and functions of each component) and architectural knowledge (knowledge about how to integrate the components into a consistent whole).

• Where do architectural innovation refer to?

  To those innovations that change the way in which components of a product are linked together, while leaving the core design concepts (and thus basic knowledge underlying the components) untouched. 

• 3 Development Process

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• Where does a new product or service generally stars with?

  With a coarse, information-poor format.

• Due to what are not all sets of attributes feasible, so that tradeoffs arise among the attributes. 

  Due to physical and technological limitations. Designers need therefore to assess such tradeoffs to ensure the feasibility of a design solution and to make design refinements.

• How do designers assess such tradeoffs?

  By using analytical or physical models that roughly replicate relevant behaviors of the system that is being designed.