Procedural Plan and Methods - Strategic Assessment
7 important questions on Procedural Plan and Methods - Strategic Assessment
Why is the development of new products or services strategic?
Which 4 phases of a strategic planning framework are proposed by Hax and Majluf (1991)?
- Definition of mission
- External analysis
- Internal analysis
- Strategic analysis
Whereby is the mission of a development project generally determined?
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Across which 2 dimensions can it be analyzed?
- Degree of concept innovation
- Degree of market innovation
What does the external analysis identify?
What does the internal analysis determine?
What does the strategic analysis weight?
- The information generated by the internal and external analysis to generate marketing requirements (e.g., business opportunities, market segment and positioning);
- Strategic requirements (e.g., use of a certain technology, expansion into new markets);
- Regulatory requirements (e.g., health, safety requirements) for the new product or service.
The question on the page originate from the summary of the following study material:
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