Qualitative research RYNES

11 important questions on Qualitative research RYNES

Although qualitative research offers great potential, it is generally less popular in management tahn quantitative research, why is that?

Because quantitative is with numbers and is easy traceable and it is easier to perform mass analysis. Qualitative research is more personal and takes more time. Because this research will take longer and therefore is more expensive it is less popular

Rynes highlights how dificult it is to pin down qulitative research why is that in his opinion?

Because of its "flexibility and emergent character". It is not as easy as numbers, there is a human factor in it.

What is in general the nature of qualitative research?

In general qualitative research is inductive, it involves generalizing from specific facts. It provides a narrative of people's view of reality and relies on words an talk to create texts
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What is in general the nature of quantitative research?

In general quantitative research is deductvie, uses available information to deduce a valid conclusion

What is the potential of qualitative research (vs quantitative)

Qualitative research has the potential to generate insights that would be difficult to obtain using quantiative techniques

What are the three research traditions?
(three perspectives used in management research)

  • Positivism and post positivism
  • Interpretive research
  • Critical postmodernism

What is positivism and post positivism?

There is only one world, objective world, analyses factual depicitions of the world, evalute (falsify) hypotheses)

What is interpretive research?

There are multiple worlds, diverse meanings are assumed to exist of reality, groups produce a sense of truth in face of competing definitions

What is critical postmodernism?

Role for social structures (capitalism) and its history, and the present day conflicts it produces, aims for reflexivity of people (shaping your own norms, tastes, politics etc.)

What are insight for Crtitical postmodernism?

  • Even proponents of critical postmodernism sometimes disagree with its meaning
  • Sceptical towards science
  • Knowledge as a story. This story is the perspective of powerful members of a particular culture
  • Knowledge and power cannot be separated

What are useful methodologeis in qualitative research?

  • Case study
  • Interviews
  • Grounded theorizing (obeservations)
  • Textual analysis

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