Summary: Adventure Tourism | 9789402220421 | Ferdinand Postma, et al
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3 Adventure demand
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3.1 Introduction to adventure demand
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How is adventure demand created?
- Dreaming
- consideration set
- planning
- booking
- experiencing
- sharing
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what is supressed demand?
this is the proportion of the population which is unable to participate in adventure activities because of individual circumstances -
What are the characteristics of activities near tourism gateways?
- cheap
- mass
- short duration
- adventure = hobby -
What are the characteristics of activities in less accesible areas?
- expensive
- specialist
- long duration
- adventure = lifestyle -
3.3 Adventure motivation
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What are the pull factors?
* Pull factors ar seen as individual expectations for an adventure Pull factors are created by the government or adventure companies to generate demand.
example: it can be for example that one destination is promoting a river for rafting which stimulates demand -
What are the push factors?
* push factors are seen as individual motivational factors for adventure trips.push factors are more personal factors, which are "pushing" away a person from his routine into an adventure.
influencing push and pull factors is done by marketing. -
3.4 Play as a motivating factor in adventure tourism
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Describe the difference between serious and non serious play in adventure tourism..
serious play -> fishing in order to prevent yourself from starving
-> building an iglo when there is a storm and everybody is cold and hungry and depend on the iglo fro shelter
non serious play -> fishing as a cat and mouse game
-> building an iglo as building a sand castle -
4 Adventure supply
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4.2 Adventure destinations
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A destination can be of no importance or it can be crucial explain:
Some of the activities can be done at any destination like "tanning at the beach" and so the destination is less important. Other activities can only be done at one particular destination like climbing the mt. everest. -
There exist different types of adventure desinations explain:
- Iceland - different activities in the nature, because there are many activities possible there
- Africa - more aimed towards wildlife and reserves
- Nepal - more aimed towards mountain trekking
- USA/ France- more towards different possibilities of adventure tourism because nearly every form of adventure tourism is possible (mountains/ skieing, wildlife etc)
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4.3 Typologies of adventure destinations
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There are different ways to classify the adventure destinations, why is this of importance for the companies?
Classifying adventure destinations can be of importance for companies in order to know what they are offering and for whom.
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Topics related to Summary: Adventure Tourism
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Adventure supply - Typologies of adventure destinations
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Adventure supply - The adventure sector dealing with seasonality
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Adventure supply - Environmental impacts on adventure tourism
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Adventure supply - Adventure hubs
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Communication - Specific communication during a tour
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Marketing - Adventure marketing
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Marketing - Loyalty in adventure tourism
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Environment and government - Access to areas
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Risks - Risk management process in adventure tourism
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Operations - Introduction to risk and safety
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Operations - Levels of operational responsibility
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Operations - The planning process
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Group Dynamics - Defining and structuring procedures
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Group Dynamics - Terminating
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Status and Power - Power
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Motivation - The importance of motivation
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Motivation - Motivating group members in adventure trips
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Motivation - Dealing with different behaviours within a group
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Decision making and conflict management
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Trial exam - Adventure tourism