Adventure supply - The adventure sector dealing with seasonality
6 important questions on Adventure supply - The adventure sector dealing with seasonality
Seasonality can be a problem why?
There are different kinds of seasonality explain
- single peak - when in one or a few months (e.g summer) the tourist outnumber the tourist in other months/seasons
- multiple peak - when during the year there ar two or more seasons of visitors
- peaks in realation to holidays- e.g during christmas, everybody takes vacation at the same time
- non- peak patterns- this occurs usually in urban settings and there basically no seasonality.
Name causes of seasonality at the destination (receiving area)
- Special events which are organized :these events can create a tourism flow to the destination only at that event.
- Global warming (Does not cause it but it has an influence on the length of seasons): winter seasons will be shorter and summer seasons longer
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Seasonality has positive and negative effects name the positive consequences
- Economic benefit
- In the low season there can be perceived a release in stress and time to improve or repair the infrastructure or adventure facilities
- The surroundings have a change to "recover"
Seasonality has negative consequences name them
- Seasonal crowding can be perceived negtive for the local community
- Seasonal workers who are unemployed during the off season
- The effect of number 2. can also be a problem to find good workers if it's only for one part of the year.
Name a few cures for seasonality
- product diversification - ski slopes will be mountainbike lifts
- diversify the market - organise activities in the off season for another target market (e.g in the off season for retired people)
- Attracting people to festivals or events in the low season
- Lower the price in the off season
- Make use of students as workers in the off season to avoid high costs on employees
- seasonal closure
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