Discussion of results

5 important questions on Discussion of results

But what is the problem with major innovations?

That potential customers are unable to articulate their need for the new product or service.

Why is this finding inconsistent with what has been suggested in the literature?

Because it is argued that customer needs are often un-specified, while competition is usually non-existent. Thus, potential users cannot compare the
new offering with something similar in the market, and they are often unable to envision the potential entailed in a highly innovative new offering. Consequently, emphasis in this set of activities could be ineffective and possibly undesirable.

What could be a possible reason for this resemblance?

It may be that the conditions under which this type of new service is developed are similar to those pertaining to the development of a new-to-the-market service. Indeed, frequently, there are many directions towards which an existing service line can be extended.
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Wherefore do service line extensions occur for the company?

To achieve its marketing objectives through the development and launching of a new service which, while new to the company, complements its existing line of services.

Where does the success of service repositioning appears to rely heavily on?

On the emphasis placed during the stages of business analysis and marketing strategy development and launching.

The question on the page originate from the summary of the following study material:

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