Attitudes - Why do we hold attitudes?

7 important questions on Attitudes - Why do we hold attitudes?

What is the name of the concept that refers to the psychological needs fulfilled by an attitude - of which 5 have been found to be particularly important?

(The why to attitudes)

Attitude functions

What is the name of the attitude function when the attitude helps you save energy - and also helps you approach what is right for you and avoid what is wrong for you?

EX: knowing that you like a certain type of cereal helps save energy in the decision-making process when you pick cereal in a store

Object appraisal function

What is the name of the attitude function when the attitude helps you maximize rewards and minimize costs?

Utilitarian function
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What is the name of the attitude function when the attitude helps you identify with people you like?

EX: when you buy your singer's favorite drink 

Social adjustment function

What is the name of the attitude function when the attitude helps to protect your self-esteem?

EX: disliking an activity because you feel your performance at it is poor and it threatens your self-esteem

Ego-defensive function

What is the name of the attitude function when the attitude helps express your values?

EX: you bike to work because you value your health and the environment 

Value-expressive function

What is the name of the variable that measures the extent to which people vary their behavior in different social situations?

EX: low [...] --> tune behavior to social situation using situational cues
high [...] --> behave consistently with their core values, don't change behavior

Self-monitoring

[...] = self-monitors

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