Attitudes - The content of attitudes - The affective component of attitudes
3 important questions on Attitudes - The content of attitudes - The affective component of attitudes
What does the affective component of attitude refer to, according to the multicomponent model of attitude?
The feelings or emotions associated with an attitude object
What is the name of the process in which the liking for a stimulus is changed by repeatedly making it come together with another positively or negatively affective stimulus?
EX: subliminal messaging
Evaluative conditioning
What is the name the effect that refers to the increase in liking for an object as a result of being repeatedly exposed to it - which can increase positive affect?
Mere exposure effect
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