Attitudes - The content of attitudes

6 important questions on Attitudes - The content of attitudes

What is the name of the historically most influential model of attitudes that conceptualizes attitudes as the summary evaluation of an object that have more than one antecedent (=thing that existed before)?

Multicomponent model of attitude

What three antecedents (=thing that existed before) are there to attitudes as a summary evaluation of an object, according to the multicomponent model of attitude?

  1. Cognitive antecedent
  2. Affective antecedent
  3. Behavioral antecedent

What does the cognitive component of attitudes refer to, according to the multicomponent model of attitude?

Beliefs, thoughts and attributes associated with an attitude object
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EX:
A person is buying a new car, and consciously considers the positive and negative things about each possible car like their safety records, resale value, et cetera. What component of attitudes are these things in the formation of their attitude towards each car?

Cognitive

What does the behavioral component of attitudes refer to, according to the multicomponent model of attitude?

Past (and present+future anticipated) behaviors associated with an attitude object

EX: inferring that you have a negative attitude towards mushrooms if you recall refusing to eat them as a child

What is the name of the state of imbalance among beliefs, including the beliefs underlying a person's attitude?

Which can cause people to change their attitudes in order to be consistent with behaviors they have performed

Cognitive dissonance

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