Communication for policy decisions

8 important questions on Communication for policy decisions

3 steps for evidence summaries

  1. Learn what are the most important impacts and effects
  2. Gather evidence about them
  3. Communicate that evidence in an understandable way

What are challenges for broad view of policy level communication

  • Complexity
  • When making decisions for others
  • Tradeoff between comprehensibility and coverage
  • What outcomes should be considered and which should be left out
  • How to present winners and losers
  • How to compare outcomes measured in very different terms
  • What timescales to consider
  • How to get across the uncertainties

Examining about communication about the Potential Impact of Policies

  1. How are policy options being communicated?
  2. What are guiance for communicators?
  3. What is the evidence for effectiveness?
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4 key problems for communication about the potential impact of policies

  • Heterogeneous impacts on different segments on the population (hard to balance comprehension vs coverage)
  • Multiple outcomes
  • Long timescales
  • Large uncertainties

Intelligent transparency to demonstrate trustworthiness in 4 steps

  • Accessible information for everybody
  • Comprehensible
  • Usable for addressing people's concerns
  • Open about sources and honesty

Research about the understandability of different toolkits and icons

  • Poeple care about effectiveness and evidence quality
  • accuracy of understanding van pictogrammen is <50%
  • Quality of evidence is not effective, higher effective icons of microscopes

Other findings about how to communicate effectively with policymakers

  • Do not bombard people with evidence
  • Find the right time to act
  • Engage with real world policymaking rather than waiting for a rational and orderly process to appear

4E evaluation criteria for policies

  • Effectiveness
  • Efficiency
  • Equity
  • Easy of political acceptability

The question on the page originate from the summary of the following study material:

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