Communication for policy decisions
8 important questions on Communication for policy decisions
3 steps for evidence summaries
- Learn what are the most important impacts and effects
- Gather evidence about them
- Communicate that evidence in an understandable way
What are challenges for broad view of policy level communication
- Complexity
- When making decisions for others
- Tradeoff between comprehensibility and coverage
- What outcomes should be considered and which should be left out
- How to present winners and losers
- How to compare outcomes measured in very different terms
- What timescales to consider
- How to get across the uncertainties
Examining about communication about the Potential Impact of Policies
- How are policy options being communicated?
- What are guiance for communicators?
- What is the evidence for effectiveness?
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4 key problems for communication about the potential impact of policies
- Heterogeneous impacts on different segments on the population (hard to balance comprehension vs coverage)
- Multiple outcomes
- Long timescales
- Large uncertainties
Intelligent transparency to demonstrate trustworthiness in 4 steps
- Accessible information for everybody
- Comprehensible
- Usable for addressing people's concerns
- Open about sources and honesty
Research about the understandability of different toolkits and icons
- Poeple care about effectiveness and evidence quality
- accuracy of understanding van pictogrammen is <50%
- Quality of evidence is not effective, higher effective icons of microscopes
Other findings about how to communicate effectively with policymakers
- Do not bombard people with evidence
- Find the right time to act
- Engage with real world policymaking rather than waiting for a rational and orderly process to appear
4E evaluation criteria for policies
- Effectiveness
- Efficiency
- Equity
- Easy of political acceptability
The question on the page originate from the summary of the following study material:
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