From data to theory - Gioia method

4 important questions on From data to theory - Gioia method

What is the main aim of the Gioia method?

This holistic approach aims to develop concepts inductively while meeting the rigor standards required in scholarship.

What are the three grounded assumptions of the Gioia method?

1. The world is socially constructed.
2. People are knowledgable agents.
3. Researchers have knowledge too.

What interview type is at the heart of the Gioia method and why?

Semi-structured interviews in which specific attention need to be on the protocol to answer the research question.
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What is the note of the Gioia method to the transferability?

You can generalize your data when you have a large sample.

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