Summary: Artikelen

Read the summary and the most important questions on Artikelen

• 1 Introductie

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• What is a major issue facing clinical neuropsychologists?

  • A major issue is getting financially reimbursed. 

• (1) Kannan & Hongshuang (2017): What are the 5 C's of the Digital Marketing framework?

  Company
  Customers
  Competitors
  Collaborators
  Climate

• What are the two types of data, necessary for neuropsychology to flourish?

  • Evidence based outcome studies which demonstrate the efficacy and cost-effectiveness of our procedures and interventions. 
  • Demonstrations of individual clinicians to referrers that their skills are meaningful, and that their skills are unique 

• (1) Kannan & Hongshuang (2017): What are the 4 P'S of the Digital marketing framework?

  Product(/service)
  Place(ment)
  Promotion
  Price

• What is the consequence if neuropsychologists become "fee for service" based?

  A lot of individuals who need care wouldn't be able to afford it.

• Why is clinical neuropsychology different from other psychology?

  • Clinical neuropsychology lies closer to the roots according to Goodglass, and are able to flourish because they can use information from other neuroscience's. 

• (1) Edelman & Singer (2010): 5 forms of media:

  Paid
  Owned
  Earned
  Sold
  Hijacked

• Who judges the value of our work?

  Four persons:
  
  

  1. Patient
  2. Family
  3. Referrer 
  4. Payor    
     

• (1) Edelman & Singer (2010): In what way is media evolving (4)?

  1. Different kinds of media are becoming more integrated
  2. New publishing models are emerging because of the increasing complexity of consumer needs and efforts to address them
  3. Marketing experiences are becoming more personally relevant 
  4. Customers are engaging more often in real-time conversations on social networks and digital platforms.

• (2) Anderl et al. (2016): What are the 8 different online marketing channels and are they FIC or CIC

  CIC:
  Direct Type-In 
  Branded Search
  Generic Search
  Price Comparison
  
  FIC:
  Display
  Retargeting
  Affiliate
  Email