Gesmer et al. (2008) "Why some awards are more effective signals of quality than others: A study of movie awards
20 important questions on Gesmer et al. (2008) "Why some awards are more effective signals of quality than others: A study of movie awards
Where do awards provide award winners with?
How can an award function?
Where does the role of awards as signalling device seems particularly important?
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What do the authors develop en empirically test?
Which three ideal types of product selection does the selection system theory describe?
- Market
- Expert
- Peer selection
What is the "classical" or most commonly known selection system type?
What is market/consumer selection?
What is expert selection?
What is peer selection?
What does the attribution theory suggest?
What is the concept of salience
What are salient awards assumed to be high up in?
Why do the authors assume that in the case of mainstream films, awards of which the jury consists of other consumers will be more effective at increasing attendance than awards handed over by a jury of experts or peers?
What is perhaps the most distinct characteristic of the film industry?
Where are the dominant criteria consumers use to evaluate the quality of a film based on?
What are two other various potential signs of quality that viewers may use?
How is the concept of salience commonly used in marketing?
Why have salient brands a higher probability of being purchased?
What is the most important information source in the selection process in the case of mainstream movies?
What is likely to be most salient in a market where reviews of experts greatly influence consumers' purchase decisons?
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- Never study anything twice again
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