Gesmer et al. (2007) "The impact of film reviews on the Box Office performance of art house versus mainstream motion pictures
13 important questions on Gesmer et al. (2007) "The impact of film reviews on the Box Office performance of art house versus mainstream motion pictures
What do the authors propose?
What do the authors study?
Which two basic roles can film reviews play?
- The influence effect
- The prediction effect
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What is the influence effect?
What is the prediction effect?
What are these other sources of information?
How are mainstream movies labeled?
How are arthouse movies labeled?
When do the reviews have an influence effect?
When do the reviews have a prediction effect?
What do the authors hypothesize about this?
What is the difference in signalling properties of mainstream and art house movies?
What are the effects reviews seem to have on the mainstream film demand?
- No influence effects with respect to the nature, size, or number of reviews
- Prediction effects with respect to the number and size of the film reviews
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