Evanschitzky, H., Eisend, M., Calantone, R.J. and Jiang, Y. (2012), Success Factors of Product Innovation: An Updated Meta-Analysis
23 important questions on Evanschitzky, H., Eisend, M., Calantone, R.J. and Jiang, Y. (2012), Success Factors of Product Innovation: An Updated Meta-Analysis
What is the key objective of this study?
What are the strategy characteristics?
- Marketing strategy
- Technological synergy
- Order of entry
- Dedicated human resources
- Dedicated R&D resources
- Company resources
- Strategic orientation
What are the marketplace characteristics?
- Likelihood of competitive response
- Competitive response intensity
- Market potential
- Environmental uncertainty
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What are the organizational characteristics?
- Organizational climate
- Project/organization size
- Organizational design
- External relations
- Degree of centralization
- Degree of formalization
What characteristics did not impact NPS?
- Product meeting customer needs
- Product price
- Product innovativeness
- Order of entry
- Project/organization size
- Degree of centralization
What where the strongest positive effects?
- Market orientation
- Product advantage
What are the most important predictors of NPS?
- Proccess characteristics
- Strategy characteristics
What are the less important predictors?
What do the results indicate regarding NPS for multi-item measures than for single items?
- Dedicated human resources
- Launch proficiency
- Customer input
- Environmental uncertainty
- External relations
Is the effect of crossfunctional communication stronger for single-item measures of for multi-item?
When are the effects of senior management support stronger?
Which effects are stronger when senior managers report data?
- Predevelopment task proficiency
- Reduced cycle time
- Cross-functional communication
- Organizational design
Which effects are stronger when project members report data?
- Structured approach
- Marketing task proficiency
Which effects are stronger for short-term performance measures?
- Technolgical proficiency
- External relations
Which effects are stronger for long-term performance measures?
- Market orientation
- Senior management support
- Organizational design
Which effects are stronger for goods than for services?
- Product advantage
- Marketing task proficiency
- External relations
Which effects are stronger in North America and Europe than in Asia?
- Organizational climate
- Organizational design
Which effects are stronger in Asia than in North America and Europe?
- Predevelopment task proficiency
- Marketing task proficiency
- Technological proficiency
- Cross-functional communication
- External relations
Which effects are stronger for high-tech than for low-tech markets?
- Dedicated human resources
- Predevelopment task proficiency
- Marketing task proficiency
- Cross-functional integration
- Organizational design
Which effects are stronger for low-tech than for high-tech markets?
- Launch proficiency
- Environmental uncertainty
- External relations
What are the five cultural dimensions of Hofstede?
- Individualism
- Long-term orientation
- Masculitinty
- Power distance
- Uncertainty avoidance
The overall effects of the success factor categories are weaker for individualistic countries.
What is a key implication?
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