Singh Rao, R., Chandy, R.K., and J.C. Prabhu (2008), The Fruits of Legitimacy; Why Some New Ventures Gain More From Innovation Than Others

24 important questions on Singh Rao, R., Chandy, R.K., and J.C. Prabhu (2008), The Fruits of Legitimacy; Why Some New Ventures Gain More From Innovation Than Others

Why is the ability to introduce successful new products critical to the survival and growth of new ventures in emerging industries?

Because product innovations generate revenue, reduce mortality, and help predict future success. However, the rewards to product introductions are not distributed equally across firms

What is an emerging industry?

One that is created around new technologies: firms are often similar in size and resources; they are mostly small and have limited financial resources

What is a praticular challenge in emerging industries?

The liablity of newness
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What is the catch-22 situation?

To overcome stakeholder skepticism, new ventures need successful new products, but to have succesful products, they must overcome stakeholder skepticism in the first place.

In which way can new ventures can legitimacy?

By creating associations with established entities, either internal or external. However, new venture that acquire legitimacy externally by forming alliances with established firms gain more. New ventures here are firms that operate within an emerging industry.

What are the types of legitimizing actions? Two broad means

  1. External means: association with successful and established external entities
  2. Internal means

What is historical legitimacy?

Actions associated with this covey to stakeholders information about the new venture's past business performance and, by inference, their prospects for future performance

What is strange when facing historical legitimacy?

This type of legitimacy is rare: by definition, few new ventures have successfully introduced new products in the past.

What is scientific legitimacy?

Actions convey to stakeholders that the new ventures in question have the technological capabilities needed to operate in their industry successfully. New ventures may achieve this type of legitimacy by, for example, recruiting eminent scientists to serve on their boards.

What is market legitimacy?

Actions convey to stakeholders that the new ventures in question have the market-based capabilities needed to operate in their industry effectively. New ventures may achieve this type of legitimacy by, for example, placing on their boards executives who have experience in more established industries.

What is locational legitimacy?

Actions convey to stakeholders that the new ventures in question derive differential advantage as a result of their geographic location.

How to gain external legitimacy?

Through a formal alliance with an established entity

What are the downsides of alliances?

  • An alliance could result in the loss of decision-making control and flexibility for the fledgling venture
  • An alliance may also lead to lower rewards to the new venture from its product introductions as a result of sharing collaborative gains
  • Because the new venture is likely to be smaller than the alliance partner and thus have less bargaining power, a larger share of the gains from product introduction may to the latter

Alliances can benefit in two ways

  1. An alliance can suggest that through its partner, the new venture has access to the capabilities and resources needed for successful product introduction
  2. The mere existence of the alliance carries its own endorsement. That the new venture was successful in attracting a larger, more established player in the first place suggests that the new venture and its new product have potential.

What would the resources needed for successful product introduction include?

  • Marketing resources
  • Scientific resources
  • Financial resources
  • Learning & skills  

Internal legitimacy, external legitimacy, or both?

The authors state that firms that already have internal legitimacy will gain fewer marginal benefits from also acquiring external legitimacy

What is perhaps the most convincing way a new venture can gain internal legitimacy?

By developing a history of successful product launches.

Which two benefits does historical legitimacy confers to the new venture?

  1. It suggests that the new venture has prior experience with product launch, thus increasing the likelihood of its success with future products.
  2. The large literature on “learning by doing” and adaptive learning shows that there are clear gains to learning through a process of trial and error.

Where is an alliance of ventrues that already possess historical legitimacy likely to?

  1. Confer fewer marginal benefits beyond those that its experience and knowledge already provide
  2. Do so at considerable additional cost

One way for new ventures to achievescientific legitimacy is by assigning leadership roles to scientists and academics, because scientists help invent new products and their presence in leadership roles in the new venture also confers at least three other benefits to the firm. Which three benefits?

  1. Technical credibility, suggesting that the new venture has the ability within itself to develop successful new products
  2. Access to outside knowledge the firm does not possess and cannot develop on its own
  3. Some assurance that the firm has the ability to absorb and leverage new knowledge acquired from outside entities.

What are the three core benefits on new ventures in the presence in top managment positions of experienced professionals from related fields?

  1. Their presence suggests to important stakeholders that the new venture understands customers well and that the firm is market oriented in its approach.
  2. Because of their past experience with commercializing products, experienced executives will provide new ventures with this important capability, thus improving stakeholder perception of the firm's likely success with its own products
  3. Such executives will be able to draw on their experience with picking market winners, again increasing the new venture's potential performance with its new products. Greater market knowledge confers a greater probability of success with new products

In which three ways can the presence of related firms help new ventures in these clusters gain legitimacy?

  1. Their presence in the cluster indicates to stakeholders that they have access through the cluster to specialized inputs and skilled labor pool
  2. It suggests that the new ventures have access to new technical and market knowledge as well as resources that can be shared
  3. It suggests that the new ventures can potentially gain from any complementarities that may result from working with or in the presence of related firms

But why do the authors argue that new ventures in emerging industries are likely to benefit rather than suffer from their presence in clusters?

Because such decline usually sets in over time and tends to afflict more stable industries

Which kinds of legitimacy are most important?

  1. Historical
  2. Market
  3. Scientific
  4. Locational legitimacy

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