Managing coopetition in supplier networks: a paradox perspective - Theoretical background - Managing the paradox of coopetition

5 important questions on Managing coopetition in supplier networks: a paradox perspective - Theoretical background - Managing the paradox of coopetition

What are the three foundations that establish the paradox perspective?

  1. Managers should accept rather than deny the contradictory nature of a paradox and seek to create synergies between the paradoxical elements.
  2. Managing approaches/responses to paradoxes.
  3. A paradox cannot be clearly broken down into 'pre-process-outcome' relationships among core constructs but needs to be studied as a process reflecting cyclical dynamics.

The second foundation of the paradox perspective focuses on managing approaches/responses to paradoxes. There are two approaches:

  1. Synergistic approach - the acceptance of the coexistence of these elements and the search for synergies between elements.
  2. Splitting approach - the separation of contradicting elements.

Which two things does the synergistic approach require from managers?

  • The ability to deal with emotional uncertainties and doubt.
  • The recognition that both elements that constitute a paradox are important; thus both need to be accommodated.
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What are the three different types of the splitting approach?

  1. Functional separation
  2. Spatial separation - implies that opposing demands are structurally separated. For example by assigning one team to manage the cooperative aspects of a relationship, while another manages the competitive aspects.
  3. Temporal separation - allocates competing demands to chonological time periods.

What does the splitting approach offer to managers?

A way to deal with ambiguities that cause discomfort.

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