Summary: Basic Event Management
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Read the summary and the most important questions on basic event management
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Week 1
This is a preview. There are 3 more flashcards available for chapter 01/12/2018
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Reasons to participate in an event
social, status, relaxation, entertainment and learning -
Reasons to attend an event
Social, Psychological, Organisational and Personal -
What are several reasons for MICE ?
Stimulation
Strategic Planning
Product update
Education
Networking
Selling
Rewarding -
why should cities implement city marketing?
Globalisatio, Mcdonaldisation (lookalikes), Shrink and Leisure -
Key values of MICE and public events
High expenses
Large scale
Healthy competitions
Ambassadors
Standardised services -
Strategic choices of the government
Branding
Infrastructure
Safety
Education
Goodwill -
Week 2
This is a preview. There are 3 more flashcards available for chapter 02/12/2018
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Characteristics of catering supplier:
Food (Choices, Diets)
Beverages (product range, Costs, Average consumption and Law)
Staff( behind or in front of the scenes (white or black brigade)
Materials Crockery, cutlery glasses( rented or own ) (glassware or plastic) -
Steps of choosing the event agency
1: Pre-selection
2: Pitch
3: Briefing
4: Compensation (amount the agency receives) -
What are the entertainment purposes
for fun
inform
motivate
activate
to get more team spirit -
What are the types of entertainment
musical acts
theatrical acts
interactive acts
children acts
functional acts
other acts
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