Survey Research - Interviewing - Computer-assisted telephone interviewing
3 important questions on Survey Research - Interviewing - Computer-assisted telephone interviewing
What is computer-assisted telephone interviewing?
What are the advantages of computer-assisted telephone interviewing?
- Speeds interviewing
- Reduces interview errors
- Eliminates the separate step of entering information into a computer
- Speeds data processing
What are the disadvantages of computer-assisted telephone interviewing?
- Investment in computer equipments
- Knowledge of computers
- Computer cannot substitute for a good understanding of the survey method or an appreciation of its limitations.
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