Survey Research - Interviewing - Computer-assisted telephone interviewing

3 important questions on Survey Research - Interviewing - Computer-assisted telephone interviewing

What is computer-assisted telephone interviewing?

THe interviewre sits in front of a comuter and makes calls

What are the advantages of computer-assisted telephone interviewing?

  • Speeds interviewing
  • Reduces interview errors
  • Eliminates the separate step of entering information into a computer
  • Speeds data processing

What are the disadvantages of computer-assisted telephone interviewing?

  • Investment in computer equipments
  • Knowledge of computers
  • Computer cannot substitute for a good understanding of the survey method or an appreciation of its limitations.

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