Survey Research - When to use a survey
3 important questions on Survey Research - When to use a survey
On what does survey research rest according to positivists?
On the assumption that social reality is made up of stable, objective facts. Also, we can precisely measure features of social reality to convert it into quantitative data and then use statistics on the data to test causal reality.
Which aspects of social life can you ask about in a survey?
- Behavior
- Attitudes/beliefs/opinions
- Characteristics
- Expectations
- Self-classification
- Knowledge
What is an important limitation of the survey method?
Its data is only about what a person or organization says. What a person says may differ from what he or she truly does or thinks.
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