Qualitative and Quantitative Sampling

5 important questions on Qualitative and Quantitative Sampling

What is the primary purpose of sampling in quantitative studies?

To create a representative sample, that is, a sample that closely reproduces features of interest in a larger collection of cases (population).

What is a sample?

A selected small collection of cases or units.

What is the goal in qualitative sampling?

To deepen understanding about a larger process, relationship, or social scene.
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What kind of studies use nonprobability sampling and what kind of studies use probability sampling?

Most quantitative studies use probability or probability like samples, and most qualitative studies use a nonprobability method and a nonrepresentative strategy.

What are hidden populations?

People who engage in concealed activities.

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