Personal and Social Motives

14 important questions on Personal and Social Motives

How do you call the influence that motivates someone to obtain rewards or avoid punishment from a social presence?

Utilitarian influence

What are space violations?

When other people come into a consumers' 'territory', that can lead to consumers buying more safety oriented products or abandoning purchases

How do you call self-threats that could arise from the anticipation of being stereotyped, which influences purchases?

Anticipated stereotyping or discrimination
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What is value theory?

examine how, why and to what degree humans value things and whether the object or subject of valuing is a person, idea, object, or anything else

What is the ash paradigm?

Social conformity, the phenomenon of group consensus and social pressure that influences an individual to change a correct answer in the answer of the group

How do you call the environment in which society and all surroundings are influenced in some way by humans?

Social envrionment

What is informational influence?

People believe that the group is better informed than they are

How do you call the phenomenon when you comply to group norms or standards to avoid punishment from the group?

Utillitarian reference group influence

What is the affiliation reward hypothesis?

Others are important to you, you are dependend on others, want to be conform, want to blend in, is very influential on own behavior. This is functional to feel connected to others

What is the self categorization theory?

The process by which people categorize themselves and others into differentiated groups.

What is personal identity?

Refers to self categories which define the individual as a unique person in terms of their individual differences from other persons

What norm involves perceptions of which behaviors are typically approved or disapproved.

Injuctive norm

What norm involves perceptions about how people do in fact behave. Example: If you think that most people engage in tax fraud, that would be a descriptive norm.

Descriptive norm

How do you call the fact that identity will assist you in making a decision, mainly how helpful this category is for deciding an option

Diagnosticity

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