Marketing analysis
17 important questions on Marketing analysis
What framework helps broaden conceptualizations of retail atmospherics to encompass more than the in-store experience, by integrating out-of-store experiences that the retailer controls or can influence
Where do the four letters DAST stand for?
Ambient: backround conditions
Social: the people
Triability: the ease at which a customer can try a new product or service
What are retail atmospherics?
- Higher grades + faster learning
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What indicates a functional design?
What indicates an aesthetic design?
What is the 4Ps framework?
- Possibilities: what choices are offered? → assortment, quantity and bundles
- Process: how are choices made? → accessibility, order and defaults
- Persuasion: how are choices communicated? → vividness, comparisons and moments of truth
- Person: how are intentions reinforced? → goals, habits and precommitment
What is dual-system decision making process
- Intuition system 1
- Rational system 2
What is a quick and heuristic-based system, that generates a first impression or gut response
What is a deliberate (rational) and rule based system, that second guesses the gut response and is monitoring the other system?
What is the limited capacity to alter behavior in the pursuit of personal longterm goals?
What phenomenon is the resisting of one impulse that diminishes the ability to resist the next?
What works by reducing reliance on willpower that allows people to choose for the future when they are in a 'cold state' rather than in a 'hot stage'?
What is a form of precommitment, that allows people to restrict their use of a tempting option to coincide only with their engaging in virtuous behavior?
What is the advantage of descriptive labels?
Name the three fools in food choice
2. Attention level: people who pay little attention to how much they eat consume more
3. Presence of others: those with others eat more than those alone
According to what theory are emotions extracted from our evaluations of events that cause specific reactions in different people?
Hope and pride manipulation
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
