Mijn lesaantekeningen - The New Patterns of Innovation, HBR - Parmar et al

10 important questions on Mijn lesaantekeningen - The New Patterns of Innovation, HBR - Parmar et al

What are the five patterns in creating value from data and analytics?

  1. Augmenting products to generate data
  2. Digitizing physical assets
  3. Combining data with and across industries
  4. Trading data
  5. Codifying a capability

What is meant with the first pattern, augmenting products to generate data?

Using data that physical objects now generate (or could generate) to improve a product or service or create new business value.

What are some examples of the first pattern, augmenting  products to generate data?

Devices installed in automobiles that let insurance companies know how safely someone drives. Rolls Royce EHM (engine health management) system that allowed them to create a new business model as a result
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What is meant with the second pattern of innovation, digitizing assets?

The digitization of music, books, and video, spawning new business models such as iTunes, video streaming, and e-readers.
But also 3D printing, making digital physical, and the management of digitization.

What is meant with the third pattern of innovation, combining data within and across industries?

Big data, along with new IT standards, allow enhanced data integration, which makes it possible to coordinate information across industries or sectors in new ways.

What is an example of the third innovation pattern?

IBM developed a network of sensors in homes of elderly people in the city of Bolzano to monior their behavior patterns. If anything seemed severly off, city services could be notified to assist.

What is meant with the fourth pattern of innovation, trading data?

The ability to combine disparate data sets, allowing companies to develop new offerings for adjacent businesses.
A company whose information is valuable to another company sells it. (a cell phone service identifies traffic jams by seeing where customers in cars are slowed down and shares the info with a navigation device company)

What is meant with the fifth pattern of innovation, codifying a distinctive service capability?

This allows a company to take any process in which it is best in class, and sell it to other companies, using cloud computing.

What is an example of pattern five of innovation?

IBM's Global Expense Reporting Solutions.
Originally developed to automate all the steps in the company's internal travel booking and expense reporting processess. Turning this system into a service for other companies

What are the four success factors in making these patterns work?

  • Strong technology Presence
  • Input from external parties
  • Motivated Leadership
  • Emotional Commitment

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