The Strategy Canvas

4 important questions on The Strategy Canvas

What are the 2 basic analytics underlying blue oceans?

  1. A strategy canvas;
  2. The 4 actions framework.

A strategy canvas has 2 important purposes. Name 1 of the purposes that it fulfils according to the article (added is the strategy canvas of this article)

It captures the current situation in the 'red' known market which lets you understand:
  1. In what your competitors are investing;
  2. In which areas the industry is competing with regards to products, services and delivery;
  3. What customers are receiving form your competitors as products/services etc.

What is the eventual goal if you go from a red ocean strategy to a blue one?

To shift the strategy canvas.
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What is important for a company to keep in account when it shifts its strategy canvas from a red one to a blue one?

Change the strategic focus from competitors to 'alternatives' and customers to 'noncustomers' of the industry.

The question on the page originate from the summary of the following study material:

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