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Learning by: exposure, social, other ways

5 important questions on Learning by: exposure, social, other ways

What is the mere exposure theory?

Simplyexposingpeople to advertising (stimulus) leads to the forming of attitudes
–The more exposure we have to a stimulus, the more we will tend to like it.
–When we make choices, the familiar is often chosen over the unfamiliar
–Negativeemotionsemphasizenegative effect

Wear-in / wear-out effect
–Wear-in: adsonly have an effect after a certain minimum of exposures
–Wear-out: after a certainnumber of exposures the effect willwear-out

What is observing/social learning?

Somebodyobserves the actions and behaviors of another person and the consequences and effectsit has, to guide his ownfuture actions and behaviors.

When do we copy behavior of others?

1.Effect of behavior is clear, behaviorwillbereinforced
2.Status of the role model (parents, teachers, celebrities, friends, etc.)
3.Awareness: onlybehaviorthatyou’reaware of canbecopied
4.Retention: the behavior must bememorized
5.Motoricreproduction: youshouldbeable to conduct the behavior