The Hypotheses And Research Answering Them

4 important questions on The Hypotheses And Research Answering Them

Due to the fact that sub-branding and endorsed branding both use separate and corporate brands, what positive consequences does this bring?

They control risks whilst allowing demand and supply side advantages.

If you compare sub-branding and Branded House, what are the main differences?

  1. Sub-branding offers higher returns than BH (highest of all);
  2. Sub-branding has higher idiosyncratic risks than BH (by cannibalisation, dilution and reputation risks).

If you compare endorsed branding and sub-branding, what can you see?

Endorsed branding has lower idiosyncratic risk than sub-branding. This reduction is because of the distance from the corporate brand but keeps the desired effects of corporate brand association.
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

When comparing Hybrid Strategy and Branded House, what can be found?

Hybrid architectures have lower risks than Branded House strategies.

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo