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Setting the scene
This is a preview. There are 15 more flashcards available for chapter 21/11/2019
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Why should future managers know about business research?
- To be able to perform business research.
- To be able to steer business research.
- To be able to evaluate business research. -
The research process
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What makes a good business problem?
- Feasibility, is it doable?
- Relevance, is it worthwhile? -
Theoretical framework consist of
- Variable definitions:
- Define all variables.
- Motivate why these variables are important to include.
- Conceptual model - graphical representation:
- Cover all variables and relationships.
- Hypotheses - relationships between variables:
- Provide a logical justification/backing.
- Based on theory. -
How to build a conceptual model?
- Variables are building blocks: Dependent variables, Independent variables, Mediating variables, Moderating variables.
- Relationships are arrows: Main effect, Direct/Indirect effect, Moderating effect. -
Causal and correlational research
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Critical research design questions
- Choosing between (deductive) research strategies.
- Choosing between statistical techniques.
- Choosing between sampling designs. -
Two types of deductive research
- Causal research
- Correlational research -
Can causal claims never be made in a correlational setting?
To establish causality, randomized experiments are the gold standard. But econometric methods that allow making causal claims in a correlational setting. -
Statistical techniques and sampling design
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Low representativeness of a sample
- Properties of the population are over- or underrepresented in the sample.
- High sampling error. -
Solutions for coverage errors
- If small, recognize but ignore.
- If large, redefine the population in terms of the sampling frame. -
Survey research
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When to use survey research?
- When you want to say something about a population, but you cannot measure the whole population (very often).
- When you are interested in quantitative descriptors.
- Personal measures:
- subjective measures
- observation not possible/feasible
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