A New Strategy - People Characteristics

5 important questions on A New Strategy - People Characteristics

What are the 3 characteristics that people have and complements the 7 operational characteristics within a insights engine?

  1. Whole-brain mindset;
  2. Business focus;
  3. Storytelling.

What does a whole-brain mindset entail?

Where in the past employees of an organisation would focus on analytics, they now focus on both analytics and be creative (think holistically).

Where does the whole-brain mindset get its name from?

Using the whole brain. Both the analytical left-side of the brain and the creative right-side of the brain.
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In the past it has proven that the right-brain creative areas of an organisation are not necessarily very aware of the business side of a company. In what way is this business thinking improved with regards to CMI, at Unilever?

CMI Academy - teaches topics on e.g. Business partnering which makes all participants in the business aware of their impact.

What is the new approach that Unilever uses to give presentations?

Storytelling instead of data-intensive presentations. This leads to a strong insights engine.

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