A New Strategy - Operational Characteristics
5 important questions on A New Strategy - Operational Characteristics
One of the reasons CMI is such a success, is because it is independent and reports - communicates directly to/with the CEO. This helps CMI, amongst other things, to be objective. How is this independence achieved?
'Decisions on where to play and how to win' are made in the business cycle and the brand cycle. It is important that insights groups are taken up in this planning cycle process if they will help drive strategy; which areas, during this planning process, must the activities of the insights groups be aligned with as listed in the article?
- Strategic planning;
- Marketing;
- Finance;
- Sales;
- Other functions.
What is the goal of insights functions (e.g. CMI) when it comes to collaboration which is the opposite from the traditional market-research functions approach where the main focus is being a successful service provider?
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There is a shift in view from organisations, where they first looked at the past they now look into the future, how do they look at the future?
What is the HCF and explain what their "macro forces" term means?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
