The emotional customer experience
4 important questions on The emotional customer experience
Were emotions important in business back in the days?
no not at all they wanted to keep emotions out of the business. Business was about delivery, the price, how we can improve the quality, how we can increase distribution by utilizing a new channel.
How important are emotions for consumers?
They said they accounted for 50 percent or more of every customer experience they have.
Why do they ignore emotions in a CE?
1. they've been making sufficient funds over the centuries while focussing on the physical. 2. emotions are very untidy and unstructured, difficult to measure. 3. business are still dominated by males, they do not discuss feeling and emotions blablabla
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What is sentimental value?
An emotional attachement people build to certain objects.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
