The physical customer experience

5 important questions on The physical customer experience

What will plunge companies over the cliff's edge into lower profitability and potentially extinction?

We are witnessing a lemming rush to commodization.

What is the mistake of many businesses?

They see the physical as the totality of the customer experience

What do 95 % of the business leaders say?

The customer experience is the new competitive battleground and is a new source of sustaainable differentiation.

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What are the physical categories that form part of a great customer experience?

accesibility, services, quality, activities, environment, products, price, range, delivery, location and availability.

Low prices, how? 

The lower the manufactoring costs the lower the prices.

The question on the page originate from the summary of the following study material:

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