Information and IT governance - IS Strategy
11 important questions on Information and IT governance - IS Strategy
Which new business models are there?
Platforms: Uber, Airbnb
Cutting out the middleman: HelloFresh, Dell
What is porters five forces theory? And what are its pros and minusses
- Bargaining power of suppliers
- Bargainin power of buyers
- Threat of substitute products or services
- Rivalry among existing competitors = center
PLUS
- generic, applicable to any company in any industry
- provides detailed explanatins for profitability
- reason about an organisations strategic position with respect to its external environment
MINUS
- of limited use for fetermining future strategy
- few concrete guidelines on how to operationalize
What is the value chain model?
Information systems play a crucial role in both primary as well as support activities
Goal: creating and sustaining competitive advantages
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What are the primary activities in the value chain model?
- raw materials, quality control
- receiving process
- supply schedules
- IT: automated warehousin system
OPERATIONS
- manufactoring
- maintenance
- IT: computer controlled machining, operational efficiency
OUTBOUND LOGISTICS
- finished goods
- order handling
- dispatch, delivery, invoicing
- IT: automated shipment, online point-of-sale
MARKETING AND SALES
- customer management
- order taking
- promotion
- sales analysis & market research
- IT: computersized ordering systems, targeted marketing
CUSTOMER SERVICE
- warranty
- maintenance
- education and training
- upgrades
- IT: Customer Relationship Management Systems (CRM)
What are the support activities in the value chain model?
- decision support ystem
- collaborative workflow systems
Human resource management
- workflow planning systems
- employee benefits intranet
- HR analytics
Product and technology developtment (R&D)
- computer aided design systems
- partner product development extranet
Procurement
- E-commerce web portal for suppliers
- Reverse auctions
What is the strategic alignment model?
External(strategy level):
- business strategy
- ICT strategy
Internal (opterational level)
- operational infrastructure & processes
- ICT infrastructure & processes
Strategic fit = between external and internal
Functional integration = inbetween external or internal
What is the strategic fit in the strategic alignment model?
- external: business environment of a company, differentation from competition
- internal: administrative structure + design of business processes
The fit between external and internal domain is critical for maximizing economic performance
IT strategy should also be addressed as such
- external: how positioned in the IT marketplace
- internal: how should the IT infrastructure be managed
Which strategic aligment models are there?
Business strategy -> operational infrastructure & processes -> ICT infrastructure & processes
2. Technology transformation (colruyt)
Business strategy -> ICT strategy -> ICT infra & processes
3. Competitive Potential (amazon)
ICT strategy -> Business strategy -> Operational infrastructure & processes
4. Service level (KULeuven)
ICT strategy -> ICT infra & processes -> Operational infrastructure & processes
What is the functional integration in the stategy alignment model?
- what is the impact of IT strategy on business
- what is the impact of business strategy on IT
Operational integration: organizational infrastructure and processes and IS infrastructure and processes
- internal coherence between organizational requirements and expectations and what IS can deliver
What are the potential problems for functional integration?
- ill informed
- uneasy
- reluctant to be involed
End user
- increasing awareness
- impatient to use IT
IT professional
- lacks a strategic view
What is this chapters conclusion?
- both strategic and functional fit are essential for realizing alignment
- role of IT strategy largely remains subordinate ot business strategy
Digital business strategy
- digital technologies are fundamentally transforming business strategies, processes, capabilities, products and services
- IT strategy is not functional nor resource based
- fusion of IT stratey and business strategy
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
