Future Trends, Privacy and Managerial Considerations in Analytics - Location-Based Analytics for Organizations

8 important questions on Future Trends, Privacy and Managerial Considerations in Analytics - Location-Based Analytics for Organizations

How does traditional analytics make use of location-based data?

They use traditional location data based usually grouped by postal codes.

How can geocoded locations assist in better decision making?

In understanding the true location-based impact.

What is value provided by geospatial analytics?

It enables organizations to add the dimension "where".
E.g. location of target customers can change rapidly;
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Explore the use of geospatial analytics further by investigating its use across various sectors like government census tracking, consumer marketing, and so forth

GIS: Geographic information systems: capture, store, analyze and manage data linked to a location using integrated sensor technologies, global positioning systems installed in smartphones or through RFID deployments in the retail and healthcare industries.
Location Intelligence
Agriculture applications
Crime Analysis
Disease spread predictions

Search online for other applications of consumer-oriented analytical applications

tbd

How can location-based analytics help individual consumers?

Finding nearby services
Locating friends and family
Navigating 
Tracking assets and pets
Engaging in sports, games, hobbies

Explore more transportation applications that may employ location-based analytics.

consumer-oriented applications: coupons for targeted users, based on location
augmented reality

What other applications can you imagine if you were able to access cell phone location data?

Waze: navigation app
Yelp
ParkPGH: estimates parking avilability

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