Predictive Analytics II: Text, Web, and Social Media Analytics - Social Analytics
5 important questions on Predictive Analytics II: Text, Web, and Social Media Analytics - Social Analytics
What is meant by social analytics? Why is it an important business topic?
It is important for business because its purpose is to gain insight about existing and potential customers' current and future behaviour, and about the likes and dislikes toward a firm's products and services.
What is a social network? What is the need for SNA?
SNA is needed to identify local and global patterns, locate influential entities and examine network dynamics.
What is social media? How does it relate to Web 2.0?
It is a group of Internet-based software applications that build on the ideology and technological foundations of Web 2.0 and that allow the creation and the exchange of user-generated content.
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What is social media analytics? What are the reasons behind its increasing popularity?
Increasing popular because it allows organizations to understand consumers as never before.
How can you measure the impact of social media analytics?
Track the elusive sentiment
Continuously improve the accuracy of text analysis
Look at the ripple effect
Look beyond the brand
Identify your most powerful influencers
Look closely at the accuracy of your analytical tool
Incorporate social media intelligence into planning
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