Predictive Analytics II: Text, Web, and Social Media Analytics - Web Usage Mining (Web Analytics)
4 important questions on Predictive Analytics II: Text, Web, and Social Media Analytics - Web Usage Mining (Web Analytics)
What are the 3 types of data generated through Web page visits?
What is clickstream analysis? What is it used for?
Used for:
A company may be able, by analyzing the clickstream, to discern interesting patterns.
Knowing when visitors acces a site.
Where to place advertisements
What are the main applications of Web Mining?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What are commonly used Web analytics metrics? What is the importance of metrics?
Traffic Sources: to know where visitors come from
Visitor Profiles: to know the visitors profile
Conversion Statistics: To know what it means for business
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding