Predictive Analytics II: Text, Web, and Social Media Analytics - Web Usage Mining (Web Analytics)

4 important questions on Predictive Analytics II: Text, Web, and Social Media Analytics - Web Usage Mining (Web Analytics)

What are the 3 types of data generated through Web page visits?

tbd

What is clickstream analysis? What is it used for?

Clickstream analysis is the analysis of information collected by Web servers i.e. the data generated through Web pages visits and transactions.
Used for:
A company may be able, by analyzing the clickstream,  to discern interesting patterns.
Knowing when visitors acces a site.
Where to place advertisements

What are the main applications of Web Mining?

tbd
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What are commonly used Web analytics metrics? What is the importance of metrics?

Web Site Usability: to see how visitors use the web site
Traffic Sources: to know where visitors come from
Visitor Profiles: to know the visitors profile
Conversion Statistics: To know what it means for business

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