Supply chain planning and control

8 important questions on Supply chain planning and control

5 components of supply chain management:

1. Purchasing
2. Physical distribution management
3. logistics
4. materials management
5.. customer relationship management (CRM)

Def: virtual operations

Are an extreme form of outsourcing where an operation does relatively little itself and subcontracts almost all its activities

Def: market supplier relationship

where a purchaser chooses suppliers on an individual periodic basis
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Def: Partnership supplier relationships

Involve customers forming long-term relationships with suppliers. In return for the stability in demand, suppliers are expected to commit to high level of service

Def: Customer relationship managment

Brings together all information about customers to gain insight into their behavior and their value to the business

Difference between functional and innovative markets? (Marshall fisher)

Functional markets which are relatively predictable require efficient supply chains

Innovative markets which are less predictable require responsive supply chains

Def: Bullwhip effect

This shows how small changes at the demand end of a supply chain are progressively amplified for operations further back in the chain

To reduce the bullwhip effect operations can adopt some mixture of three coordination strategies:

1. Information-sharing: The efficient distribution of information throughout the supply chain can reduce demand fluctuations along the chain by linking all operations to the source of demand

2. Channel alignment: This means adopting the same or similar decision-making processes throughout the chain to coordinate how and when decisions are made

3. Operational efficiency: this means eliminating sources of inefficiency or ineffectiveness in the chain

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