The design of products and services
3 important questions on The design of products and services
Design includes formulating 3 important aspects:
Concept: The understanding of the nature, use and value of the service or product
Package: The group of 'component' products and services that provide those benefits defined in the concept
Process: The way in which the component products and services will be created and delivered
Package: The group of 'component' products and services that provide those benefits defined in the concept
Process: The way in which the component products and services will be created and delivered
What are the stages in product and service design?
Concept generation --> Concept screening --> Preliminary design --> Evaluation and improvement --> Prototyping and final design
Reducing TTM (time to market) can be done by:
Employ simultaneous development where design decisions are taken as early as they can be without necessarily waiting for a whole design phase to be completed
Ensure conflict resolution which allows contentious decisions to be resolved early in the design process
Use project based organizational structure which can ensure that a focused and coherent team of designers is dedicated to a single design or group of designs (task force)
Ensure conflict resolution which allows contentious decisions to be resolved early in the design process
Use project based organizational structure which can ensure that a focused and coherent team of designers is dedicated to a single design or group of designs (task force)
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