Summary: Business Research

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  • 1 Lesson 1 (PPT)

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  • Where does research consist off?

    • Applied research
    • Scientific research
    • Information gathering
  • What is scientific research?

    Involves the systematic observation/experimentation of phenomena
  • Which objectives is mostly preffered and why?

    Explanatory, this implies relationships between concepts
  • Out of what steps does a research excist?

    1. Research questions/ research objectives -> what am i trying to find out
    2. Exploration -> what do i (or others) already know?
    3. Conceptual model
    4. Research design -> how will I find out what I need to know?
    5. Analysis
    6. Findings & conclusions
  • What is an inductive research?

    Approach that involves developing theory after observation of empiricical data.

    or

    Explore a subject by using data and develop a theoretical explanation. (collect data and then create theory)
  • 2 Lesson 2 (PPT)

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  • What is the primary (grey) literature?


    The FIRST occurrence of an item of information. Produced by all levels of government, academics, business and industry but NOT controlled by commercial publishers.

    F.e. Manuscripts, interviews, official recors
  • What are secondary literature sources?


    interpret and analyze information obtained from primary sources. Published sources. 


    F.e.  Published academic journal articles, books, newspapers,encyclopedias
  • What is narrative inquiry?

    is a research strategy to collect the experiences of participants as whole accounts or narratives, or which attempts to reconstruct such experiences into narratives.
  • 3 Lesson 3 (PPT)

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  • What kind of research designs are there?

    • Conceptual model
    • operationalization
    • sampling
  • What is a conceptual model?

    A general motion. Developed idea about aphenomenon that you want to study. 
    It is a visual representation of the cause and effect relationships between 2 or more concepts (or variables) which may or may not have been tested

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