Summary: Business Research
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Training 1
This is a preview. There are 13 more flashcards available for chapter 10/11/2020
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What is the reseach question/research objective?
What am I trying to find out? -
What is the fefinition of research question/objectives?
- a research quesiton is the key question that your research will addresss
-it can be subdivided into sub-research questions
-research questions are useful to frame the research process
- a research objective is a clear statement that identifies what you want to accomplish -
What is research approaches, strategy and design?
A research approach is the perspective you take for your research: inductive, deductive or abductive
a research strategy is a general plan of how you will go about answering your research question
a research design is a framework you will use for data collection and analysis that will allow you to answer your research question -
Waht is inductive research?
Approach that invovles developing theory after observation of empirical data
collect data and then create theory
we do a lot of times in real live
observe stuff and create a theory -
Training 2
This is a preview. There are 7 more flashcards available for chapter 16/11/2020
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What is exploration - why look at other literature?
- helps you to refine your research question/objective
- enables you to identify and define some common concepts/variables
- helps you to identify key academic theories on your topic of interest... And to see what has NOT been investigated
- potential to use other data sources of find out how other researchers acquired their data.
- need to use existing theory to analyse your research/findings
-you see that people have looked at similar aspects or different aspects and that helps you to create a better research question
- what kind of data did researchers used so you know what you can use -
How do you resources through Xplora?
The question in the exam
you should select all databases so that you have access to all databases. so you can repeat it with similar key words.
when you do your research design and you mind want to do an experiment and you want to discover what other people did so that is where academic literature comes in. -
What is the experiment research approach (deductive approach)?
Consists of checking whether a change in the independent variable leads to a change in the dependent variable.
Is known as the golden standard of research
What we notice when you do an experiment you need to have 2 groups
the experimental group who experience the condition
the control group who not experience the condition -
What is the survey research approach (deductive approach)?
Consists of using structured observations, structured interviews, and questionnaires. Allows for the collection of standardized data from a large population. Questionnaire could be used at other approaches as well surveys not
After this you can generalise (Is limited in freedom) -
What is the archival data research approach (deductive)?
REsearch strategy that analyses adminstrative records and documents as the principal sources of data.
Based on historical data.
Looking at pat data and predicting the next data.
Read example paper on slide. -
What is the case study research approach (inductive or deductive)?
Consists of studying a contemporary phenomenon in its real-life context, using multiple sources of evidence. Because you might not have a theory and collect data. Or you might have a theory and collect data. Or you might have a theory than you collect dat. Looks at a very specific phenomenon it does not has generalisation logic you can not generalise after a case study while with a survey you can generalise after a survey.
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