Research design and collecting data

20 important questions on Research design and collecting data

Exercise recovery cancer

DV recovery cancer
IV early and correct diagnosis / nurse careful follow-up doctors instructions / Peace and quiet
Moderating variable -  stage of cancer
Intervening variable: rest patients take 
Problem statement: can cancer patients recover by early and correct diagn, nurse careful follow-up doctors instructions and peace and quiet?

Methods for collecting primary or secondary data

Primary data: from an original source, experiments, questionnaire survey, interviews and focus groups
Secondary data: collected from existing source: publications, database, internal records. or on the Internet

Methodology or research strategy

Is the manner in which we approach and execute functions or activities - it consists of approaches or guidelines (methods)
Primary or secondary data
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Research design ch 4 pg 59

your paradigm, positivism or interpretivism closely linked to your research design: choices in methodology and methods you use to address research question; methods to collect primary and sec. data and cohesive approach to ensure research design meets philosophical assumption of paradigm.

Primary data - research data generated from original source; own experiment, questionnaire survey, focus group
Secondary data; research data collected from existing source, publication, data base, internal records, the internet etc

Positivism or interpretivism p60

Positivism: surveys (using primary and secondary data):  cross-sectional studies, longitudinal studies
Experimental studies

vs

Interpretivism: action research, case study, grounded theory, participative inquiry, Ethnography is the systematic study of people and cultures, Feminist, gender and ethnicity studies

Methods of positivist studies

Exploratory research - why people change service provider
Descriptive research

Causal research  
Cross-sectional research
Longitudinal research
Single cross-sectional design - picture

Multi-cross sectional design - picture of diff groups 1st yr students en last year 1st yr stud - DIFFERENT

Longitudinal studies P64

investigating the same variables or groups of people Several times (or continuously) over a long period of time, over  the years Example: study all countries over years - lack real detail about causes of the problem as eg sudden drop in world business and the generalization

Methods: questionnaire, interview, observation (government or other bodies publish data on employment, home ownership, HH expenditure and income)

Issues; expensive to conduct

Example: Global entrepreneurship Monitor

international research in different countries -> cross-sectional study (not longitudinal - as you would lose the younger new entrepreneurs entering the market) of every year different group of entrepreneurs so different sample each year to compare to previous year

Methodology students to investigate to bring about change

PP 27 Action research: lectures (action) are under research to find solution to bring about change & monitor results

Influence of violence in movies: use Triangulation; different sources of data, different research methods to research phenomenon

Service level of Telfort: case study of empirical data  of phenomenon

Grounded theory (interpretivist)

a framework in which there are joint collection, coding and analysis of data, using a systematic set of procedures to develop an inductively derived theory (uses the data generated by the phenomena being studied to generate a theory)

Stages:
Develop categories that visualise data and illuminate the data
use theoretical sampling to confirm the initial theoretical categories (including social settings)
Constant comparison of data, modification categories - develop into a general analytical framework with relevance outside research setting

Collect data - compare data - grouping - analysing (continuous)

PP30 Qualitative data is generally associated with Interpretivist methodology: high degree validity low on reliability

Methods: interview, focus group, observation, protocol analysis, dairy method

PP32 Qualitative data collection methods Chapter 7 P129


Qualitative data are transient, understood only within a context and are associated with interpretivist methodology and result in a high degree validity



Validity - is the extent to which research findings accurately reflect the phenomena under study
Reliablity - refers to absence of differences in the results if study is replicated

Quantitative data are precise, captured at various points in time and in different contexts, are associated with positivist methodology and result in high degree reliability

Interviews for collecting research data: face-to-face, phone, online

  • Structured interview (quantitative data!)
  • Semi-structured interview
  • Unstructured interview

Producer has outsourced promotion to distributors in return for discount - investigate promotion by distributor

methods; interview sessions with distributors (how promotion handled)  and observation by mystery shopper

Students opinion about curriculum and align with their needs?

Focus groups sessions, with feedback make changes Klankbordgroep

Collecting quantitative data

Variable; subjective feelings or objective facts. Nature of variable determine content and kind of questions

Operationalization: Handout 2   PP 2

Objective construct vs Subjective construct

Objective construct: age gender etc -  1 question - classification (demographics)
Subjective construct: beliefs, perception, attitudes  - multiple questions

Open-ended  (for unbiased point of view, insight, interpretation) and closed questions (quick decision respondent, easy to code)

Discrete and continuous quantitative variable

discrete variable - ratio or interval variable measured on a scale that can take only one of a range of distinct values; such as numbers of employees 1 or 2 o 3 etc

continuous variable - ratio or interval variable measured on a scale where the data can take any value within given range; such as time or length   (amount of food wasted daily; Monday 3kg Wednesday 2,7 kg etc)

Dichotomous variable and dummy variable

dichotomous variable - only 2 possible categories with an assigned value; example male or female

dummy variable  (present 1 and 0 not present)  - is a dichotomous variable coded 1 if present and Zero if characteristic is absent    Example age groups <5 years 6-10 years etc 1  Mature > 5yrs old and 0  Other

Hypothetical construct pg203

a set of concepts, general notions, idea a person has about certain things
* an explanatory variable that is based on a scale that measures opinion or other abstract ideas that are not directly observable and is difficult to measure

example IQ intelligence quotient

Dependent variable vs independent variable

  • DV variable whose values are influenced by one or more IV
  • IV variable that influences the value of DV 

  1. Extraneous variable   - variable other than IV that may have an effect on DV; example relationship between productivity and motivation is observed; difficult to exclude eg heatwave, anxiety etc
  2. confounding variable - one that obscures the effect of another variable (working in unfamiliar place for purpose of a controlled experiment

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