Survey research - Survey bias
3 important questions on Survey research - Survey bias
How to deal with non-response error?
Substituting another person for the missing participant
Creating a non-response sample and analyzing/weighting results afterwards
Establishing reminders and/or call-back procedures
Creating a non-response sample and analyzing/weighting results afterwards
Establishing reminders and/or call-back procedures
Voluntary response bias:
occurs when persons can choose on their own to participate in the sample (quite often in case of controversial topics)
tend to over-represent individuals who have strong opinions
samples are always invalid and cannot be recovered
tend to over-represent individuals who have strong opinions
samples are always invalid and cannot be recovered
Positive and negative affect:
Impact of survey respondents’ mood on their evaluations:
- Positive affect refers to positive emotions and expression, including cheerfulness, pride, enthusiasm, energy, and joy
- Negative affect refers to negative emotions and expression, which includes sadness, disgust, lethargy, fear, and distress
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