Home / Summaries / Business research methods 4rd edition / surveys-ability-numerous

Survey research - Web-based surveys

3 important questions on Survey research - Web-based surveys

 Target web surveys:

Researcher controls who is asked for participating in the survey

Social media-based surveys

Use social media websites to reach potential respondents and to spread it among friends

Pros cons of web-based surveys:

 Short turnaround of results
 Ability to use visual stimuli
 Ability to do numerous surveys over time
 Ability to attract a lot of respondents
 Anonymous
 Flexible analysis and reporting mechanisms
 Recruiting the right sample is costly and timeconsuming
 Problems with use of numerous browsers
 Web-conversion can be expensive

The question on the page originate from the summary of the following study material:

Business research methods 4rd edition

View summary