Structured interviewing - Interview context
3 important questions on Structured interviewing - Interview context
What are different contexts of interviewing?
- One interviewer and one interviewee
- More than one interviewee = groups interviews/ focus group (unusual in structured interviewing)
- More than one interviewer
- unusual in business research
-no or almost no added value
- cost inefficient
- More than one interviewee = groups interviews/ focus group (unusual in structured interviewing)
- More than one interviewer
- unusual in business research
-no or almost no added value
- cost inefficient
What are + and - of telephone interviews?
+ cheap and quick
+ easier to supervise
+ no influence by characteristics of interviewer
- not everyone is contactable
- length
- no questions about sensitive topics
- not engage in observation
- cannot rapidly employ visual aids
+ easier to supervise
+ no influence by characteristics of interviewer
- not everyone is contactable
- length
- no questions about sensitive topics
- not engage in observation
- cannot rapidly employ visual aids
What are advantages of computer-assisted interviewing?
- Computer assisted personal interviewing (CAPI)
- Computer-assisted telephone interviewing (CATI)
+ enhances degree of control
+ improve standardization
- Computer-assisted telephone interviewing (CATI)
+ enhances degree of control
+ improve standardization
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