The Research Process - What is (sound) business research

3 important questions on The Research Process - What is (sound) business research

What is the use of Business research?

  • In order to be able to perform business research
  • In order to be able to steer business research
  • In order to be able to evaluate business research

When to use Fundamental research?

To generate new knowledge for several organizational settings, the research is conducted mainly within universities

What are elements of business research?

  • Business research is well-thought-out
  • Business research entails gathering and analyzing data
  • Business research is meant to help managers make better decisions

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