Collecting & analyzing data - How to structure a data set
5 important questions on Collecting & analyzing data - How to structure a data set
What is Unit of analysis?
What are examples of UoA?
- Individuals (consumers, investors,...)
- Firms (multinationals, SMEs,......)
- Groups (Board of directors, alliances,.....)
- Things (Products, brands,....)
- Geograpical units (cities, regions, countries,...)
What are the levels of the unit of analysis?
- Higher lvl --> Country
- Industry
- Firm
- Brand
- Lower lvl --> Consumer
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How is a data set structured?
On what level should the independent variable be measured?
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