Choosing a research strategy - What is a research strategy?

3 important questions on Choosing a research strategy - What is a research strategy?

Which decisions are included in the research design?

  1. Choosing a suitable research strategy
  2. Choosing between sampling designs
  3. Choosing a statistical technique to analyze the data once it has been collected

What are the types of research strategies?

  • Quantitative:
    • Archival research
    • Survey research
    • Experimental research
  • Qualitative:
    • Intervieuws
    • focus groups
    • case studies

What are the two types of archival research?

  • External archival research
    • Data generated by sources outside the firm (stock price information)
  • Internal archival research
    • Existing company data (in-house information as sales)

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