Survey research - Reliability and validity in survey research
9 important questions on Survey research - Reliability and validity in survey research
How is reliability measured in survey research?
What are the two measurement validity threats to survey research?
- Social desirability bias
- Survey mode bias
How to solve the desirability problem in surveys?
- Everybody does it
- Assuming the behavior (how often have you overeaten yourself in the past week)
- Authorities recommend it
- Reasons for doing it
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
How to improve measurement validity?
- Expert input
- Pilot testing
How to improve internal validity in survey research?
- Include questions related to contol variables in your questionnaire
Controlling for a variable means including control variables along with independent and moderator variables in your regresiion analysis.
What is the threat to external validity in survey research?
When are low responses a problem?
What is the solution for low respones?
How is the response rate calculated?
divided by /
# of people sampled
(generally low, 10-15%)
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding